Sometimes retro, sometimes kitsch, always stunning, Wayne Hemingway and Stella Mitchell’s larger than life collection of British cultural artifacts is meticulously reproduced, for a unique interior twist.
In the latest of the many ventures and adventures of this high profile design zealot, Wayne Hemingway has championed the delightful and just a little bit eccentric Land of Lost Content. Set up by curators and hoarders Stella and Dave Mitchell – who share a passion for kitsch, uniquely British artefacts and celebrating the ordinary and the overlooked – the Land of Lost Content is a house literally packed to the rafters with retro British commercial art ephemera which might otherwise have been lost to the world.
We rummaged through their attic, borrowed the ones we liked best, and with them in the boot of the car, sped back to base to have them photographed for Surface View.
As a devotee and great ambassador for Surface View, we asked Wayne if he had to pick just one Land of Lost Content image, which one would it be, and why? Here’s what he came back with:
‘Tretchikoff’s Lady of the Orient was on the wall above my Nan’s mantelpiece, and above the mantelpiece of tens of thousands of Nan’s. As well as evoking an era of innocence and exotica, this iconic image, blown up, is simply timelessly cool.' Wayne Hemingway.
"Coinciding with the centenary of his birth, 'Incredible Tretchikoff' tells the enthralling story of this flamboyant artist from his humble beginnings to the spectacular highs and lows of his later career". These are the intriguing words of Boris Gorelik, the author of the new biography based on the life of Russian artist Vladimir Tretchikoff.
Getting a special feature within the book is one of Surface Views very own images of 'Chinese Girl', an image that helps encompass the unique and creative style of Vladimir Tretchikoff.
To see more of Vladimir's inspiring imagery here at Surface View you can visit the 'Land of Lost Content' collection on our website. It is here you will be able to customise and recreate a variety of Vladimir's images and turn them into our bespoke home interior pieces including Murals, Epic Posters and Prints.