Sometimes retro, sometimes kitsch, always stunning, Wayne Hemingway and Stella Mitchell’s larger than life collection of British cultural artifacts is meticulously reproduced, for a unique interior twist.
In the latest of the many ventures and adventures of this high profile design zealot, Wayne Hemingway has championed the delightful and just a little bit eccentric Land of Lost Content. Set up by curators and hoarders Stella and Dave Mitchell – who share a passion for kitsch, uniquely British artefacts and celebrating the ordinary and the overlooked – the Land of Lost Content is a house literally packed to the rafters with retro British commercial art ephemera which might otherwise have been lost to the world.
We rummaged through their attic, borrowed the ones we liked best, and with them in the boot of the car, sped back to base to have them photographed for Surface View.
As a devotee and great ambassador for Surface View, we asked Wayne if he had to pick just one Land of Lost Content image, which one would it be, and why? Here’s what he came back with:
‘Tretchikoff’s Lady of the Orient was on the wall above my Nan’s mantelpiece, and above the mantelpiece of tens of thousands of Nan’s. As well as evoking an era of innocence and exotica, this iconic image, blown up, is simply timelessly cool.' Wayne Hemingway.
Whether you want to blow up a retro pattern into a large scale wall mural or customise a textured pattern into one of our lampshades, we love to see people taking advantage of the bespoke nature of our service, and there is no doubting one of our recent customers has grasped our concept perfectly.
Sending in images of their brand new blinds, this particular customer has transformed their favourite retro imagery from our 'Land Of Lost Content' collection. Making a refreshing statement within their home, we're sure you'll agree that their new blinds now ooze the class and charisma of mid 20th century illustrative artwork.
If you would like to replicate a retro theme throughout your own home interior these particular images of 'Just Three Buttons' and 'Do You Like My Ear' sit alongside a broad selection of retro classics in our 'Land Of Lost Content' collection which you can customise and recreate on our website now.