In the latest of the many ventures and adventures of this high profile design zealot, Wayne Hemingway has championed the delightful and just a little bit eccentric Land of Lost Content. Set up by curators and hoarders Stella and Dave Mitchell – who share a passion for kitsch, uniquely British artefacts and celebrating the ordinary and the overlooked – the Land of Lost Content is a house literally packed to the rafters with retro British commercial art ephemera which might otherwise have been lost to the world.
We rummaged through their attic, borrowed the ones we liked best, and with them in the boot of the car, sped back to base to have them photographed for Surface View.
As a devotee and great ambassador for Surface View, we asked Wayne if he had to pick just one Land of Lost Content image, which one would it be, and why? Here’s what he came back with:
‘Tretchikoff’s Lady of the Orient was on the wall above my Nan’s mantelpiece, and above the mantelpiece of tens of thousands of Nan’s. As well as evoking an era of innocence and exotica, this iconic image, blown up, is simply timelessly cool.' Wayne Hemingway.