Created by talented textile designer Emma Jeffs, Interweave is a collection of digitally created surfaces that twine, twist and spiral together to evoke the effect of woven fabrics.
Awarding winning designer, Emma Jeffs has created custom surface designs for a wide array of materials and products since opening her London studio Surface Material Design in 2000. Amongst her other collaborations Emma has been helping us develop our window films, having researched and retailed her own successful and innovative window decals. More recently her designs have spearheaded the Craft Councils Origin Contemporary Craft Fair. With her background in textiles, Emma uses a variety of techniques in her designs, including everything from hand drawn to collage and digitally generated images. We love the intricate spirals and weaves, reminiscent of 50s textile designs, that she has created exclusively for us.
When we last caught up with Emma we asked her tell us a little more about Interweave, the collection she has created for us. A collection of computer generated surfaces that twine, twist and spiral together to create graphic woven images, Interweave evokes a suggestion of woven fabrics and has been produced to make the very best of Surface View’s extensive print capabilities for wall – keeping a special eye on how they work as window films.
'I find inspiration in craft, materials, and process. I view image making as a 3 dimensional form, combining mark making, substrate and manufacture. I use the application of surface design to give relevance to the aesthetic of a product.' - Emma Jeffs
The images below are inspiration for Emma's own designs and work process. Read on to discover exactly what she finds interesting about each of them:
1. You can find inspiration in everything. By the great Paul Smith. This quote says it all.
2. Louise Bourgeois - Inspirational artist & woman.
3. Ceramics - One year I will explore this medium...
4. V&A Textile Collections - A never ending resource of the history of textiles.
5. Bauhaus textiles - Wonderful in every way. I never tire of looking or learning about this movement.
6. Generative Arts - This is an area I have increasingly become interested in. The idea perhaps that pattern or image could be formed in the whole or in part by an autonomous system.
7. Glass - For Colour and the sheer magic of the alchemy of the process.
8. Printmaking - In all its forms From photography, to digital, to hands on all materials. As a teenager i was inspired by the Cyanotype process and work of Anna Atkins.
9. The Alchemy of materials - I am constantly in awe of the experimentation of materials and process within Jewellery.
10. Weaving - Thread to Cloth, again a truly wonderful process. It is part of the UK manufacturing heritage and one that is rising again through some wonderful micro manufacturing companies.